Listening is a choice. Traditional advertising is great at pushing out messages they think we need to hear. But there's a backlash of consumer protest. Consumers are becoming more and more powerful. The Internet has changed everything. In the past, word of mouth was from one person to another but now a dissatisfied customer can post a bad review and it can be broadcast instantly to the world. It's time for advertisers to LISTEN to the consumers. Advertising and marketing executives are waking up to the reality. And I for one, am glad!

I saw a commercial on TV for a mascara that is supposed to make your lashes about ten times thicker and more lush. Yeah, right? The model had the longest lashes and it was obvious they were false eyelashes. Who do they think they're kidding? No wonder we don't trust them anymore!